Kraft Foods Group, Inc. is an American food and conglomerate manufacturing company headquartered in the Chicago suburb of Northfield, Illinois, part of the Kraft Heinz Company.
The company was restructured in 2012 as a spin off from Kraft Foods Inc., which in turn renamed Mondelez International. The new Kraft Foods Group is focused primarily on grocery products for the North American market while Mondelez focuses on international confectionery and snack brands. Until merger with Heinz, Kraft Foods Group is an independent public company listed on the NASDAQ stock exchange.
On July 2, 2015, Kraft completed a merger with Heinz, set by Heinz Berkshire Hathaway and 3G Capital owners, creating the world's fifth largest food and beverage company, Kraft Heinz Company.
Video Kraft Foods
Histori
Spinoff Kraft Foods Group dari Mondelez International, Inc
In August 2011, Kraft Foods Inc. announced plans to split into two public companies - a snack company and a wholesale company.
On April 2, 2012, Kraft Foods Inc. announced that it had submitted Form 10 Registration Statement to the SEC to divide the company into two companies to serve "North American grocery business."
On October 1, 2012, Kraft Foods Inc. distributed North American grocery business to a new company called Kraft Foods Group, Inc. Kraft Foods Inc. left renamed Mondelez International, Inc. and refocused as an international snack and confectionary company.
On November 19, 2013, it was decided that Starbucks should pay Kraft Foods Inc. $ 2.7 billion due to early contract termination. Money going to Mondel? Z International, Inc.
Merger Kraft and Heinz
On March 25, 2015, Kraft Foods Group Inc. announced that it will join HJI Heinz Company, owned by 3G Capital and Berkshire Hathaway Inc., to form the world's fifth largest food and beverage company. Kraft shares rose about 17 percent in premarket trading after the announcement of the deal, which will take Heinz back to the public market after a two-year takeover. The companies completed the merger on July 2, 2015.
Maps Kraft Foods
Sponsors and promotions
Kraft is an official partner and sponsor of Major League Soccer and the National Hockey League. Kraft Hockeyville originally started in 2006 as a Canadian reality television series developed by CBC/SRC Sports and sponsored by Kraft Foods where Canadians compete to show their commitment to ice hockey sports. The contest revolves around the central theme of community spirit. The winning community gets cash prizes dedicated to improving their local home arena, as well as the opportunity to host an NHL preseason game. In 2007, it was later downgraded to a segment that aired during Hockey Night in Canada . By 2015, Kraft Hockeyville is extended to the United States, with separate competition for communities in America.
From 2002 to 2014, Kraft sponsored the Kraft Nabisco Championship, one of four "majors" on the LPGA tour. The company also sponsors the Kraft Fight Hunger Bowl, a post-season campus soccer bowling game, from 2010 to 2012.
In 2011, Kraft has released an iPad app called "Big Fork Little Fork" which, in addition to games and other distractions, has information on how to use Kraft Foods in a nutritious way.
Brand
The company's core business is beverages, cheeses, dairy foods, snacks, and fun foods. Kraft's main brands include:
For many years, Kraft bought paper for packaging from Asia Pulp & amp; Paper, the world's third largest paper producer, is labeled a "forest criminal" for destroying "valuable habitats" in Indonesia's rainforest. In 2011, when Kraft canceled its contract with Asia Pulp & amp; The paper, Greenpeace Executive Director Phil Radford praised Kraft for its efforts on forest protection, for "taking seriously the conservation of the rainforest."
Controversy
In 2013, food blogger and activist Vani Hari and blogger Lisa Leake launched an online petition to force Kraft Foods Group, Inc. to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from macaroni and cheese products.
In April 2013, Hari and Leake submitted a petition with about 270,000 signatures to Kraft headquarters in Chicago, Illinois, and asked the company to change the recipes of macaroni and cheese.
In October 2013, Kraft announced that it would remove artificial dyes from three varieties of macaroni and cheese made in child-friendly form, but not the usual Kraft Macaroni and Cheese-shaped products with "authentic flavor."
See also
- List of Kraft brands
- List of dairy products companies in the United States
- General Food
- Ovson Egg
References
External links
- Official Kraft Heinz website
Source of the article : Wikipedia
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